Net-new pipeline
During the retainer, the opportunity value that appears and was not there before, tracked as tagged data in your CRM.
06.3 / Case StudiesWins, with the receipts
Engagements measured where it counts: the client's CRM.
Every write-up reports figures pulled from the client's own pipeline, not a dashboard we control — and anonymized wherever the client prefers. No vanity metrics, no borrowed logos.
How we measure
We only count what a CFO would sign off on.
These are the metrics we hold ourselves to on every engagement — defined up front, tracked in your CRM, and reported the same way each week. They are methodology, not a promise of any specific number: the figures in each case study come from that client's pipeline.
Booked meetings
Qualified conversations actually placed on the calendar, counted against the ICP agreed during kickoff.
Reply rate
Positive and neutral replies per send, reviewed alongside deliverability so the number stays honest.
Selected engagements
The work, with the figures attached.
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